As reported by Marijuana Moment’s Kyle Jaeger:
A federal agency is preparing a series of public education campaigns meant to deter driving after using marijuana—notably choosing messaging that leans into cannabis culture, rather than peddling negative stereotypes about consumers as government-backed PSAs have historically done.
The National Highway Traffic Safety Administration’s (NHTSA) “If You Feel Different, You Drive Different” campaign kicked off earlier this year, with ads discouraging marijuana-impaired driving around Thanksgiving and winter holidays like Christmas.
Looking ahead, NHTSA also has public service announcements slated for key 2025 dates, including the unofficial marijuana holiday 4/20, the Fourth of July and Halloween.
Read more here.